Multiple years. multiple teams.
One finally got it.
Sometimes you need to sit the CEO down like a client and dig in.
Hundreds of conversations.
A full brand refresh from start to finish. When we started collaborating with the CEO and making it visual we spoke his language. That was the missing element from previous teams.
I had a vision for photography and Mukwenda killed it.
Approach
Work with the CEO like he was a client not my leader.
Start from scratch.
Get into the CEO’s head before starting any work.
My Part
Led creative direction, writing, design, photography, and UI/UX efforts.
Developed 90% of the site.
Credits
CD Support: Corey B, Mary H
Writer: Jenna M
Designers: Erika S, Lauren P, Tyler C,
Photographer: Mukwenda K
Dev Support: Daniel C