Multiple years. multiple teams.

One finally got it.

Sometimes you need to sit the CEO down like a client and dig in.

Hundreds of conversations.

A full brand refresh from start to finish. When we started collaborating with the CEO and making it visual we spoke his language. That was the missing element from previous teams.

I had a vision for photography and Mukwenda killed it.

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Approach

  • Work with the CEO like he was a client not my leader.

  • Start from scratch.

  • Get into the CEO’s head before starting any work.

My Part

  • Led creative direction, writing, design, photography, and UI/UX efforts.

  • Developed 90% of the site.

Credits

  • CD Support: Corey B, Mary H

  • Writer: Jenna M

  • Designers: Erika S, Lauren P, Tyler C,

  • Photographer: Mukwenda K

  • Dev Support: Daniel C

Behance

Video

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For Sale By Owner