Taking a brand from grams and gramps to 2024.
An exploration without a brief.
A refined, bold look.
A recognizable mark, used in simple ways.
Purple is in, why not try it?
Approach
There wasn’t a brief.
Make something worth looking at.
Connect it to people from 25 - 50.
Don’t take it too serious.
My Part
Creative Direction
Copy
Design
Presentation