Taking a brand from grams and gramps to 2024.

An exploration without a brief.


A refined, bold look.

A recognizable mark, used in simple ways.

Purple is in, why not try it?

Approach

  • There wasn’t a brief.

  • Make something worth looking at.

  • Connect it to people from 25 - 50.

  • Don’t take it too serious.


My Part

  • Creative Direction

  • Copy

  • Design

  • Presentation


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Consumers Energy

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DBA Website & Brand Refresh