Be simple. Pitch with energy. Connect to the end user.

Solving client tension on a team that needed a leader.

The marketing team on Rocket Homes was stuck in the pace of generating repetitive content month after month. I reenergized the team by introducing user-focused thinking, collaboration, and fearless leadership presenting to the president of Rocket Homes (some team members didn’t think he’d bite 😬). As a result, we successfully implemented a light content strategy, paving the way for paid social and streaming opportunities. 🔥

Organic engagement increased by 900%.

Approach

  • Focus on the product.

  • Keep it simple

  • Bring energy.

  • Shift perspectives on organic social.

My Part

  • Strategy

  • Creative Direction

  • Copy Direction

  • Lead Designer

  • Lead Animator

Credits

  • ACD/Writer: Sean Zelda

  • Editor: Carly K

  • Strategist: Kate L

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