A simple visual cue says it all.
Golf on the biggest billboard in Detroit.
An iconic element that puts everyone on the golf course.
This was a surprisingly tough photo edit. The left edge shadows took over when correcting the whites. The entire left edge of the flag is recreated.
AI failed me on this mission. Tricky little golf flag, rewarding outcome.
Approach
Keep it simple.
Don’t make giant type on giant walls.
Grab attention.
My Part
Expand on Sean’s initial idea and refine the hell out of it.
Lead Designer
Credits
ACD: Sean P, Heath S
Art Director: Rich C
Writer: Joel B
Editor: Ryan D
Strategist: Jason P