Detroit’s grit. golf’s finesse.
The first PGA Tour event to be held within the Detroit city limits.
1 designer. 220+ assets. 3000 laughs.
Print. Digital. Social. Outdoor. Event. Streaming.
When vendors use your system and hit the mark, you gotta smile.
A design takeover at the Rocket Mortgage Classic.
Muse Gold Winner: Video - Cinematography
I contributed to this project by engaging in collaborative brainstorming sessions focused on motion, animation, and creative techniques. Additionally, I designed various elements within the spot.
A last second request from the vendor that I enjoyed way too much. One night timeline.
A cut down of work selected and pitched to the CMO. This doesn’t represent the full exploration and iterative design process.
Approach
Design a creative system that’s impactful but simple enough for internal and external clients to use.
Incorporate Detroit, golf, and fans whenever possible
Every design element should have purpose.
Simplify copy approach from previous years.
My Part
Ideated and sold in the design system.
Brainstormed and co-created social, display, on-site, and other elements of the campaign with a writing partner.
Sole designer on 90% of the work.
Animation of social videos.
Credits
ACD: Sean P, Heath S
Designers: Allie Z, Theo A
Writer: Joel B
Editor: Ryan D
Strategist: Jason P